Privacy Policy
Privacy Policy
Last Updated: March 30, 2026
This Privacy Policy governs the manner in which Seneca River Trading, Inc. collects, uses, maintains, and discloses information collected from users (each, a "User") of the https://senecarivertrading.com/ website ("Site"). This privacy policy applies to the Site and all products and services offered by Seneca River Trading, Inc.
1. Personal Identification Information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, fill out a form, subscribe to a newsletter, and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate:
• Name and Email address
• Mailing and Billing address
• Phone number
Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, though it may prevent them from engaging in certain Site-related activities (such as purchasing products).
2. Non-personal Identification Information and Analytics
We may collect non-personal identification information about Users whenever they interact with our Site. This may include the browser name, the type of computer, and technical information about a User's means of connection to our Site, such as the operating system and the Internet service providers utilized.
Google Analytics: Our Site uses Google Analytics to help us understand how visitors engage with our property. This tool uses cookies to collect standard internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website is transmitted to Google. This information is then used to evaluate visitors' use of the website and to compile statistical reports on website activity for Seneca River Trading, Inc.
3. Web Browser Cookies
Our Site uses "cookies" to enhance the User experience. A User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them.
• Essential Cookies: Required for the shopping cart and checkout process.
• Analytical Cookies: Used via Google Analytics to improve site performance.
Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, note that some parts of the Site, such as the shopping cart, may not function properly.
4. How We Use Collected Information
Seneca River Trading, Inc. collects and uses Users' personal information for the following purposes:
• To Improve Customer Service: Your information helps us respond to your service requests and support needs more efficiently.
• To Process Transactions: We use the information Users provide about themselves when placing an order only to provide service to that order.
• To Send Periodic Emails: The email address provided for order processing will be used to send information and updates pertaining to that order. It may also be used to respond to inquiries. If a User opts into our mailing list, they may receive emails regarding company news or product updates.
5. Third-Party Payment Processing
We do not store sensitive cardholder data (such as full credit card numbers) on our servers. All credit card transactions are processed through secure, PCI-compliant third-party payment gateways. These intermediaries are permitted to use your information only to process your payment and are required to keep your information confidential.
6. How We Protect Your Information
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over an SSL-secured communication channel and is encrypted and protected with digital signatures.
7. Your Data Rights
Regardless of your location, we provide you with the following rights regarding your data:
• Access & Portability: You may request a copy of the personal data we hold about you.
• Correction: You may request that we update or correct inaccurate information.
• Deletion: You may request that we delete your personal information, subject to certain legal obligations (such as tax or accounting records).
To exercise these rights, please contact us using the information provided below.
8. Changes to This Privacy Policy
Seneca River Trading, Inc. has the discretion to update this privacy policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage Users to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this privacy policy periodically.
9. Contacting Us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Seneca River Trading, Inc.
7283 State Fair Boulevard
Baldwinsville, NY 13027
Phone: 315-638-1608
Email: parts@seneca-river-trading.com